Go PrEP

Objectives

To increase the knowledge and awareness of PrEP among university students as a safe and effective way to prevent HIV infection

To address the common myths and barriers that prevent young adults from accessing or using PrEP in their sexual health practices

To produce engaging and viral content that appeals to the target audience’s culture and language and motivates them to learn more about PrEP

Challenges

Ensuring the reliability and timeliness of information on PrEP and HIV prevention in a rapidly changing field

Balancing the trade-off between educational and entertaining elements of the animations

Translating insights from the client or our research into compelling animated stories

Soliciting constant feedback from the audience and the NGO to maintain content relevance

Project Management

Here are some methods I have applied as a project manager of Go PrEP. Some management tools are used such as Notion for project organization and documentation, Trello for task management and tracking, Miro for online ideation and brainstorming, Slack and email for communication.

As a educational setting, our team members al have very similar skills and capability in handling a design project, so it was a challenge in terms of defining our role. To harness the team’s strengths, I would first assess the team’s skills, interests, and availability. Subgroups are coordinated to tackle different project milestones. Tasks are taken or assigned based on each team member’s strengths and preferences. Subgroups can work independently but also communicate and collaborate with each other.

A 10-minute standup call is conducted every weekday with the team members, where we update each other on our progress, blockers, dependencies, and next steps. Timeline is kept track on Notion and accessible to all members. I also ensure that the project is on schedule, aligned with proposal agreement and up to industry standard, adjusting as needed to accommodate any changes or issues.

We wasted a lot of time and effort on proposal 1 and 2 by being too theoretical and complex. We were trying to be so well-prepared and refined, to the point that we spent days just to work in the wrong direction, twice. The client rejected both of them. Turns out, all we need is to simplify our process, stop overdoing and focus on the story for each video. We only sent rough sketches and quick solutions for proposal 3 onwards. This method actually worked so well that our raw ideas got accept right away without having a full-on presentation.

Audience Testing

Our team did a round of testing for a group of audience when the project is at its MVP stage. Here are some insights that we receive. The videos convey their messages effectively. We use slang and figurative images to discuss sex in our videos. However, when we asked the participants about the main point of the video, without any prior explanation, most of them could answer correctly and they showed a high level of comprehension.

We also receive a great amount of compliments for the visual and sometimes animation of our videos. Besides, the audience do pick out some of the parts that we need to improve when we ask for suggestions, generally about boosting the videos to higher visual and audio quality.