Kidsential.

CAtegory
UX/UI Design
Year
2019
Project Info
Kidsential. is a platform that connects parents and nannies based on quality standards and personal preferences. Parents can easily and reliably book nannies for their children through Kidsential. Nannies can enjoy flexible work schedules, accept bookings at their convenience, and receive transparent payments.
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Project goals

With Kidsential, parents can find the perfect match for their needs and preferences, such as time, location, and specific requirements. Nannies can also enjoy the freedom and convenience of accepting the bookings that suit their schedule and availability.

Kidsential ensures the safety and satisfaction of both parties by arranging a call before the booked service date to confirm their agreement. Parents can also see reviews and require specific degree in baby-sitting from the nannies.

Scope of work

The design project for Kidsential involved UX, UI, and brand identity for two apps: Mom’s app and Nanny’s app. Desk and user research were conducted to identify the problems and perspectives of the target users. User stories and a detailed user journey were created based on the insights.

The app’s interface, brand identity system, and interactions were designed following the user flow. Usability testing was performed to ensure the intuitiveness of the solutions. Any issues or improvements were noted for the next sprint.

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Challenge

On the one hand, we strive to make our product user-friendly for parents and nannies of diverse age groups. We tailor our app to fit the needs and tastes of our target users, from accessibility to aesthetics.

On the other hand, nannies have revealed to face the challenge of having limited choices in their working hours with conventional hiring methods. We aspire to give them more freedom to work according to their capacity and convenience. This, however, adds complexity to the UX in terms of booking time-slots and finding compatible customers.

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Visual identity

The name Kidsential inspired us to use essential shapes and colors for our graphic identity. We chose primary geometric shapes to evoke the fun of kid’s block toys. Our design aims to create a joyful and seamless experience for parents, kids, and nannies.

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Match with your family’s needs

You can now save your time and money on searching for the right nanny. Kidsential. allows you to quickly search for those that work within your specific required time. You can decide how long you want the service and either the nanny should work day time, night time or stay-in.

Professional and reliable

In our powerful filter, you can easily search for nannies with specific qualifications in Child Education; similar background with your family for better understanding of culture; or years of experience should the nanny has. Kidsential believes every parent put safety first for their child and also their home. Therefore, having an experienced and trustworthy babysitter at hand is the prioritized value we want to bring to you.

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Ultimate time management for nannies

Just like parents, nannies can easily keep their booked tele-interview list in handy, preview the requirements for the booking and through the interview, understand better of the family. They can totally reschedule if the booking does not match their timeline. The baby-sitters are also able to pick the time period they want to work in, how many days they want to rest after each booking and dates that they cannot work.

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to conclude
Working on Kidsential has been a great challenge for me, as I had to deal with the dynamic relationship between parents and professional baby-sitters, who have different ages and app usage behaviors. I learned how to identify and address the pain points of our users by focusing on some specific user flows, such as the time slot and booking complexity for nanny users, and iterating the solutions until they were optimal. Another insight we gained along the way was from the parents’ feedback: they said that what made them trust the nanny was not only their qualification and experience, but also their gut feeling. However, many times, parents did not have enough opportunity to get to know the nanny personally or to confirm their booking by talking to them directly if they hired them through an agency. We took this feedback very seriously and added a feature that allows parents to tele-interview the nannies before any booking in the middle of the project. This feature helps both parents and nannies to communicate and understand each other’s expectations better, especially those related to each family’s lifestyle, culture, beliefs, etc. I gained a lot of knowledge on how to design for parents and how their gut instinct influences the way we create a trustworthy product for the family.

Project Document

Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Due to a Non-Disclosure Agreement, I am unable to disclose any further details
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat
Want to know more about my role and the project in general? Let’s have a chat

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